From Fake IDs to Verified Tenants: Why Snappt’s Partnership with CLEAR Changes the Game

Fraud is one of the biggest risks in multifamily housing, and it often starts with something as simple as a fake ID. On the surface, the document looks legitimate. But behind that borrowed or altered identity could be an applicant with no intention of paying rent, or worse, someone looking to exploit your community.

That’s why identity verification is no longer just a nice-to-have. It’s essential. And now, with Snappt’s new partnership with CLEAR, property managers can verify applicants faster, with greater accuracy, and with the kind of confidence that keeps portfolios protected.

The Real Cost of Fraud

Fraud affects roughly 6.5% of rental applications today. That may sound like a small number, but in practice, it means nearly one in every fifteen applications could be fraudulent. The fallout from even a single fraudulent tenant can be painful: unpaid rent, costly evictions, property damage, and lost trust within your community. Industry research shows evictions tied to fraud can cost property managers thousands of dollars (sometimes upward of $7,500) per case.

When you look at those numbers, it’s clear that identity verification isn’t just a procedural step in the leasing process. It’s your first line of defense against the ripple effects of fraud.

CLEAR: A Trusted Leader in Identity

CLEAR has built its reputation in some of the most high-stakes environments in the world. With more than 32 million users and 248 million verifications completed across airports, enterprises, and government agencies, CLEAR is already a trusted name in identity security. Most travelers know CLEAR from the blue lanes at the airport, where a quick scan of your face or fingerprint replaces the need to pull out your ID at security. But the company’s reach goes far beyond travel.

It’s not just scale or speed that sets CLEAR apart—it’s trust. Independent research shows 89% of consumers associate CLEAR with safety and security. That instant recognition matters in multifamily. When an applicant sees CLEAR powering their ID verification, they know they’re working with a community that takes security seriously.

Behind the user-friendly experience is rigorous compliance. CLEAR is backed by banking-level standards—including SOC 2, IAL2, and AAL2 certifications—so property managers can feel confident they’re meeting the highest standards of data security.

The Power of Partnership

When Snappt’s fraud detection meets CLEAR’s identity verification, the result is a powerful shield against fraud. Snappt ensures documents are legitimate. CLEAR confirms the applicant is real. Together, the platform runs 30+ security checks on more than 4,600 types of IDs worldwide, ensuring applicants can’t slip through with a fake, borrowed, or altered credential.

For property managers, this partnership means fewer fraud-related evictions, faster approvals, and stronger compliance, all without introducing friction for honest applicants. Legitimate renters move through the process quickly and seamlessly, while fraudulent applicants are stopped at the gate.

The integration is designed to be simple. Property managers don’t need to overhaul their systems or add extra manual steps. The verification process is smooth for applicants and delivers clear, actionable results for leasing teams.

Why This Matters Now

Fraud tactics are evolving faster than ever. With the rise of AI-generated identities, realistic forgeries, and deepfake technology, property managers can no longer rely on manual ID checks or gut instinct. At the same time, tenants expect modern, digital-first leasing experiences that are fast, mobile-friendly, and secure.

Snappt and CLEAR address both sides of the equation. They protect property managers from costly fraud while also delivering an intuitive experience for applicants. And with compliance requirements tightening across industries, having a verified, auditable process for identity checks helps operators stay ahead of regulatory expectations.

The Future of Trust in Multifamily

Identity verification is becoming the standard in multifamily housing. Just as credit checks and background screens are considered table stakes, confirming that an applicant is who they claim to be will soon be non-negotiable. The Snappt + CLEAR partnership is setting that standard now, combining industry-leading fraud detection with biometric identity verification to create the most complete applicant screening solution on the market.

For property managers, the message is simple: you don’t have to choose between speed and security. With Snappt and CLEAR, you can have both: faster leasing decisions and stronger protection against fraud.