Snappt’s Customer Advisory Board: A Cornerstone of Industry Leadership

In a rapidly evolving multifamily landscape, where new solutions emerge daily and the noise of competition can be deafening, true leadership isn’t just about innovation – it’s about deep-rooted expertise, unwavering commitment to customer success, and a proven track record backed by data. 

At Snappt, we believe our enduring success and continued evolution are powerfully underscored by a strategic initiative we’ve championed for the past two years: our bi-annual Customer Advisory Board (CAB).

What is a Customer Advisory Board and Why Does it Matter?

A Customer Advisory Board is more than just a meeting; it’s a strategic forum where an organization brings together its most valued clients and partners with its senior leadership and product teams. It’s a candid, collaborative environment designed to foster open dialogue, gather critical feedback, and collectively shape the future of products and services. For Snappt, the CAB is an indispensable corporate asset. It directly informs our strategic direction, ensuring that our innovations address the complex challenges faced by multifamily property managers and owners.

In an industry scrambling to make the most out of the property and resident experience, the CAB provides a vital grounding in making the most out of real-world needs. It allows us to move beyond speculative development and instead focus on delivering tangible value that directly impacts our clients’ bottom lines and operational efficiency.

Collaborative Insight Since 2023

For the past two years, Snappt has consistently convened its Customer Advisory Board twice annually. This sustained commitment differentiates us in the market, demonstrating our long-term dedication to our customers and our leadership in the fraud detection and verification space. Each session is a testament to our transparent approach and our belief in shared growth. Attendees consistently include strategic clients and partners, alongside our key decision-makers from leadership and product development.

These regular gatherings are a dynamic exchange. We share updates on our business performance, showcase the evolution of platform vision, and highlight product advancements. For instance, recent sessions have included in-depth previews of highly anticipated features and discussions around partnerships that enhance our offerings. This continuous feedback loop ensures that our product roadmap remains precisely aligned with the evolving needs of our customers and is rooted in best practices and backed by data.

The Mutual Benefits: How Snappt and Our Customers Thrive

For Snappt, these sessions provide direct feedback, validating strategic shifts like our repositioning to a comprehensive risk management platform. This insight refines our messaging for diverse audiences, reinforcing our status as a trusted industry leader. We gain critical insights that fuel innovation, help us stay ahead of fraud, and maintain our high accuracy, solidifying our market leadership by understanding customer needs.

For our multifamily customers, the CAB is a unique opportunity to influence solution development, impacting their daily operations and long-term strategies. Clients gain exclusive insights into Snappt’s vision and product pipeline, enabling better future planning. They actively shape a platform that prioritizes qualified residents, enhances investor confidence, and drives measurable financial returns by transforming risk management into a strategic advantage. 

This ensures our customers receive integrated tools for portfolio-wide protection and operational excellence, including features like employment status verification, gig work inclusion, and connected payroll. Networking with industry peers and sharing perspectives, challenges, and ideas over dinner is a nice bonus as well.

Elevating Our Commitment

In a competitive landscape where some attempt to obscure our expertise with misleading comparisons, our Customer Advisory Board stands as a beacon of our authenticity and leadership. It’s a powerful demonstration of our long-standing relationships and our consistent delivery of value. 

Snappt is not just a vendor; we’re a strategic partner. Our bi-annual CAB meetings are a cornerstone of this partnership, ensuring that as the multifamily industry evolves, we continue to reveal the truth behind every application, protecting communities and securing the future of long-term investments. 

This is the essence of Snappt: proven at scale, engaged with our customers, constantly innovating to lead the industry forward. Backed by data, built for what’s next.